How to bring your brand’s personality to life

Posted on October 18, 2020, by Kieran Walker

Brand Personality

Aside from our beautiful creative, there are two things you need to know about Blue Serif: we love biscuits and we also love our cheeky little colleague and company mascot, The Blue Sheriff. These two things have become as synonymous with our brand as our creative.

We also love bringing out the best of our clients’ brands’ personalities, too. A brand with personality is human and approachable, and sticks in the mind of your audience. How you breathe personality into your brand is up to you; we’ve seen local brands use mascots, company pets and digital avatars, among other quirky options.

Of course, our mascot not only raises awareness of Blue Serif, he also raises money for charity, having supported Hopefield Animal Sanctuary, SNAP and Saint Francis Hospice with our Sheriff on the Shelf campaign in previous years. We love that our little bit of personality is both fun for us and does good within the community. The Blue Sheriff will be raising money for charity yet again this Christmas, and we’ll also be sponsoring a nutcracker as part of Brentwood Council’s nutcracker trail. We can’t wait to see what mischief the two get up to together!

If you’d like us to breathe some personality into your brand, get in touch. We love working with a variety of businesses, from the quirkiest of companies through to corporate and blue-chip organisations that want to inject a little bit of fun into their business.

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