Top design trends for 2024

Posted on February 6, 2024, by Nicola Lighterness

With a new year brings fresh possibilities. Creative marketing is no exception to this, with trends and fashions for communicating your brand evolving constantly, bringing fresh life into the ways in which you get your message across to your target audience. As such, we’ve been looking at our top marketing and design trends for 2024 and have rounded up some of the best in this blog post.

Starting with design trends, many of the below ideas can be incorporated into your own marketing for this year, to add freshness and vitality to your message.

Bold minimalism:

Minimalism and the concept of ‘less is more’ has stood the test of time. However, in 2024, minimalism is going bold.

The concept behind bold minimalism is the use of clear, clean visuals that pack an impact with just a few elements, but in a bold manner. By using bold colours, strong typography and coupling this with a simple design, bold minimalism immediately gets to the heart of your content in a powerful way.

What’s more, it’s adaptable: from website design to branding, social media posts to printed assets, bold minimalism drives your message with precision on all mediums.

Prominent photography:

In 2024, authenticity will be king. This will be seen across all marketing mediums, with a move away from stock photography. This year, the way to connect with your audience will be through the use of authenticity, and that means original photography.

Whether you want to meet your new year marketing head on by commissioning a photoshoot for your team, or creatively reinvent the photos you already have, using captivating images that speak to your audience and elicit emotion is the way forward.

This could mean reimagining your photography and the way it’s used within your marketing material, perhaps by introducing your brand colours to bring out your brand’s narrative.

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Tailor-made brand illustrations

Standing out from the crowd is key for any brand, and the use of a tailor-made illustration is a great way to do this. After all, a bespoke illustration can instantly convey your values and personality, and moves further away still from the aforementioned stock imagery.

Brand illustrations are great for visual storytelling; when created specifically for your brand, illustrations can represent any element that you need to convey. This can assist in creating a relatable connection, as well as allowing your brand the versatility of adaptation for different channels.

Why not go one step further and use these illustrations within motion graphics, to create animated explainer videos or social posts.

Responsible design

Sustainability is such a key trend at the moment, not just in design but in the world as a whole. Brands are no different, particularly as increasing environmental awareness amongst clients builds and we all strive to do our bit for the planet. As such, responsible design will be a big trend in 2024.

We expect to see an increase in demand for aspects such as sustainable paper stock – particularly those that support responsible forestry – and eco-concious ink, as well as looking at link usage itself. Light-coloured pages to minimise environmental impact are therefore likely to be a key trend this year.

Don’t forget that responsible design will also extend to packaging and merchandise; for any such projects, talk to us about choosing eco-friendly options this year.

Interactive campaigns

Engaging audiences through interactivity has long been a design trend, but in 2024 this will move up a level. Brand activations are likely to become more sophisticated this year, intriguing audiences with graphic design that pushes the boundaries.

This trend is not just for the big brands, either: from an immersive website to augmented reality filters and social media campaigns that elicit engagement, there is a wide range of ways that you can involve your audience with your campaign.

These aspects can also move from the screen to a physical space: if you’re exhibiting at an event, think about how you can use printed items or draw people into your stand in a way that immerses them in your brand. Be bold, and you’re sure to have a campaign that will be remembered.

Playful design

2024 is the year to have fun with your marketing! Playful design goes hand in hand with engaging campaigns, from animated gifs to the aforementioned interactive content or perhaps a quirky illustration, there are plenty of ways to inject a little fun and personality into your brand this year.

Talk to us about pushing the boundaries with your marketing in 2024; after all, if you spark a joyful connection with your audience, they are more likely to come back for more.

Ready to embrace some of this year’s best design trends? Get in touch!

If you’re ready to elevate your brand with some of this year’s best design trends, get in touch today. We can incorporate trends in a way which is relevant to your business, without losing brand consistency.

Talk to us about how we can innovate, create and elevate your 2024 marketing with design trends that will speak directly to your target audience.