5 Reasons to add Video Marketing to your Marketing Strategy

Posted on January 13, 2023, by Nicola Lighterness

It’s well known nowadays that content marketing is a really effective way not only to market your brand, but also engage your target audience. Increasingly, video marketing is being shown to be one of the most effective ways to reach that audience: the convenience of short-form video and its visual nature engages minds in increasingly competitive and noisy market places, such as on social media and websites.

Wondering why video works so well? Here are 5 reasons to add video to your marketing strategy:

1. Get your message across effectively through video

How many times have you needed that DIY skill and you’ve YouTubed exactly how to tile your bathroom / bleed a radiator / hang a picture (delete as applicable!)? Or how many times have you needed the instructions for a gadget that you definitely should have kept the instructions for but didn’t? It’s times like these when videos can really explain things on a whole other level.

And your product or service is no exception to this; explainer videos are a great way of quickly and clearly showcasing what you do and what you can offer your customers. This could be in the form of an animated infographic, or it could be a film of your team explaining your product. Either way, with 96% of users surveyed by Wyzowl saying they have watched an explainer video to learn more about a particular product or service, this is a clear reason to add video to your marketing strategy.

2. Engage your audience through video

Video is one of the most engaging forms of content out there. Simply due to the very nature of the fact that it combines movement, sound and text, it immediately draws the eye and your audience’s attention. Coupled with the fact that it can pack a lot of information into a short space of time, it’s a very convenient and easy-to-consume way of not only getting your message across to your target audience, but also bring your brand to life.

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3. Create a cross-channel marketing strategy using video

Aside from the leads that video can generate, it’s also one of the best pieces of marketing for ROI simply because it can be repurposed in several ways. Why not use video to create a cross-channel marketing strategy? Once you’ve had a marketing video created, it can be used in several ways as follows:

On your website.
On social media.
Within a digital newsletter.
As part of a presentation deck.

Video really is a versatile piece of marketing content, so look at it as an investment in your marketing strategy across all channels.

4. Build brand credibility through video

Video is a great way to build your brand’s credibility. For example, videos can be used to demonstrate the quality of your products in detail or showcase the professionalism of your company. Perhaps use video to answer a particular question your customers have or incorporate testimonials and facts and figures to highlight the value of your product or service. When created with authenticity, video really can build your brand’s reputation.

5. Improve SEO by using video

The use of video is an easy way to improve your website’s SEO. Not only does video drive traffic to your site when used on social media platforms, but it also keeps your visitors on your site for longer. On-page engagement adds huge value to a website in terms of SEO, and adding an explainer video, a product demonstration or an animated infographic will encourage people to stay on your website for longer.

Furthermore, there’s the potential for increasing backlinks to your site if the video is shareable, meaning that video is a good all-rounder when it comes to improving SEO.

Want to add video to your marketing strategy? Let Blue Serif create professional videos for all your marketing needs!

If you’d like to add video to your marketing strategy, we have a wealth of experience in producing a variety of corporate videos. From animated infographics through to explainer videos and more, we can help to capture the main points in an engaging, easy-to-understand manner. Get in contact with us today to find out how you can put your brand in centre stage.