SONY Professional Website
SONY Professional engaged with us to undertake a major design overhaul of their digital pressence.
Understanding the way in which professional users interact with their website was crucial to driving the key requirements for the project.
We worked closely with the client’s internal digital team throughout the key stages of the project from audience analysis and defining business goals and objectives through to designing creative which showcased Sony as an industry leader in the professional technology field.
A key component of this project was extensive UX and UI consultancy to ensure that the brand objectives aligned with the ultimate experience for the end user, to create a seamless blend of creativity, content and user experience.
"Blue Serif were the perfect partner that not only understands our brand values but is able to combine strategical thinking with engaging user centric design process."
Anton Turrell, Global Head of Digital
