Creativity Connected at IBC
Exhibiting at IBC 2024, Sony approached us to create and deliver their vision to accompany their global theme CREATIVITY CONNECTED. The creative needed to express the diverse offering from Cine, Live & News Products and Solutions but also reinforce the messaging of a new generation of media production, allowing easy connectivity between all components. The solution was a multi facetted, holistic graphic which enabled us to colour code areas, to enhance customer experience and offer clear navigation.
Engaging signage and digital screen content brought the stand to life, from reception screens to product signage and digital touchscreens. Every visual touchpoint had a cohesive and consistent feel and messaging. The show was a huge success and welcomed business communities from across the world that are driving transformation across the industry.
“Whether it’s branding, digital design, or more complex creative solutions, they approach everything with professionalism and innovation”
Barbara Rosseel
