Chelmsford Cultural Strategy: a 10 year vision.
Culture Chelmsford approached us to create the first district-wide Cultural Strategy for Chelmsford.
Their vision for the next 10 years was to transform and raise the perception of Chelmsford as a culturally ambitious place that connects the innovative heritage of science and engineering with a vibrant future of wellbeing, environment and creativity, transforming peoples’ lives.
“The team took part in our engagement workshops with young people and made a concerted effort to get under the skin of the city.”
Claire Gevaux, Chief Executive, Culture Chelmsford
The brief was to build on the existing brand of Culture Chelmsford, aligning the creative and ensuring it reflected the new 10 year vision. We expanded the colour palette and created a multifaceted, inclusive brand language which would become the main focus of the creative and bring the content to life.
The brand has been used across the strategy document and is now set to expand and grow alongside the Chelmsford cultural journey.
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