If your company is hitting a milestone anniversary this year, congratulations! It’s not easy to build and sustain a company, and so any milestone of this nature should be celebrated. How you go about those celebrations will of course depend on the type of company you are, and your target audience; from big events with your existing and prospective clients to a meal out for your team, there’s no right or wrong way to celebrate. However, have you thought about commissioning an anniversary logo for the occasion?
Anniversary logos are a great way of subtly communicating with the world that you’re an established business. Not sure if you need an anniversary logo to celebrate your brand’s milestone occasion? Read on (and maybe get ready to party, too!):
Why do you need an anniversary logo?
Updating your branding for the year of your anniversary is a great way of both celebrating and reinforcing your brand’s achievements. It not only tells the world instantly that you’re proud to be celebrating a company milestone; it also immediately conveys a sense of reliability, knowledge, experience and longevity.
Company anniversaries can also be used to look forward, rather than back. If you’re looking to use the milestone to make a change, then why not think about a full rebrand, with an anniversary version created at the same time? This can show your commitment to change going forwards.
What makes a good anniversary logo?
An anniversary logo doesn’t have to break the mould; it could simply be a tweak of your existing logo. Many organisations simply add the year they were established or the age that they have reached, although we equally like the idea of doing something clever with the existing logo; this would usually be something which donates the age, is enough of a difference to make it clear as an anniversary logo, but is still recognisable as the existing brand.
Similarly, if looking forward, why not use a graphical element to bring your audience along with you? Whether your organisation is changing or has changed, it’s important to communicate your future outlook, and this can be done through an anniversary visual identity.
How can an anniversary logo be used?
The beauty of an anniversary logo is that it can be used as much or as little as you require. The obvious place to update it is on any digital media – as you can revert back to the original logo after the anniversary period has ended – but it can also be used on printed material, too.
Many brands decide to celebrate their anniversary for a whole year; this could be either for a year from the date of your anniversary, or perhaps for the whole of the calendar year that your anniversary falls in. As such, you may wish to consider updating the following with the anniversary logo:
- Social media – both your avatars and creating a specific post or posts around the anniversary.
- Printed material specific to the year of the anniversary.
- Logos on your website and other digital media.
- Promotional merchandise that you will commission within the year.
In addition to the above, remember that if you’re hosting a celebratory event, your anniversary logo can be used on collateral for that, too! This could include invites and stationery for the night, plus decorative items such as bunting.
Ready to commission an anniversary logo? Get in touch!
If you’re celebrating a business birthday this year, an anniversary logo is the perfect way to focus attention on the fact that you’ve got many years’ experience under your belt, and a way to look ahead at what you wish to achieve in your brand’s future, too. After all, the achievement of getting a business to a certain age deserves to be celebrated.
If you want an anniversary logo for your brand’s special year, get in touch today; we can help you to create something which reflects both your history and heritage and your future outlook.
