Sony Corporate & Education Guide
When trade fairs and physical events aren’t a possibility, it’s more important than ever to be able to get your marketing message across in different ways.
Sony Professional’s Corporate and Education Guide has always been an important document for the brand, showcasing their range to industries which typically like to have a physical brochure to digest. During the Covid-19 Pandemic, their range guide brochure was more important than ever in getting their products in front of the right people, using a mixture of both printed and digital form.
Part of the key to creating a brochure as intricate as the Sony Corporate and Education Guide is liaising closely with the Product Manager and key stakeholders at Sony Professional to ensure a smooth creative and project process. Our long standing relationship with Sony meant that this was something that came naturally to us as part of the creative process, ensuring that the initial creative and any further amends were undertaken in a smooth and timely manner.
The creative for this brochure required the creation of bespoke product images to showcase the products on offer. The end result of this tailored creative for the brand’s products was a slick and engaging range guide catalogue.
In line with the world that we live in and to create as large a reach as possible for Sony Professional, we created and print managed a physical printed brochure, which can be used at trade shows and 1-2-1 client meetings going forward, as well as providing an interactive digital PDF for use on their global website. Creating a 360 marketing solution which encompasses both print and digital assets is a great solution for reaching as wide an audience as possible.