The Pole Position brief was slightly different to most, as we were approached by a Business Mentor to create a new brand. However, he was also keen to incorporate his personal love of Formula 1 racing. Not one to shy away from a challenge, we fully accepted!
The entire team began the project by immersing in motivational mapping; an experience that allowed us to articulate the work from a deeper level of understanding, and feel the positive impact the programme has had on our own lives first-hand. The result was a simplistic but clever logo, paying homage to F1 with a symbol representing a race track, and also the holistic, collaborative journey Pole Position offers. We loved working on this project and strongly recommend you to find out for yourself what your drivers are!