Morgan Sindall Investments
Brand guidelines are a vital tool in maintaining consistency across communications, and can help to ensure that your brand looks and feels the same in every piece of marketing collateral you produce.
When we were asked to work on a branding piece for Morgan Sindall Investments, therefore, it gave them the means to ensure their literature and marketing assets would have consistency across the board.
Detailed brand guidelines were created for Morgan Sindall which outlined their vision and objectives, as well as practical elements such as which typefaces to use, the brand’s colour palette and the style of imagery and iconography to choose, among other aspects.
Such guidelines can be used by a brand to ensure that the logo is used in the correct manner at all times, that the right fonts are applied to all written documents and even to help brands to choose imagery which matches their core values.
Once complete, the brand guidelines also led to the creation of supporting stationery, as well as templates for case studies, PowerPoint presentations, brochures and HTML emails.
It’s amazing how thorough brand guidelines can allow brands to reassess other aspects of their communications to ensure consistency throughout, and we are happy to help assist with that consistency wherever possible.