A brand that resonated across all generations was required to represent Gen Potential, a company specialising in helping different generations work more productively together within the workplace. The result was a strong but inclusive marque complimented by a fluid and vibrant brand language. This was used to create an innovative whitepaper illustrating the extensive research in this area.
This project is at the start of it’s journey and we’re really excited to see it grow. We’re now working on a fully responsive website to elevate Gen Potential’s digital presence. The new website will be interactive and engaging, and bring greater awareness into intergenerational working. Watch this space!