A brand that resonated across all generations was required to represent Gen Potential, a company specialising in helping different generations work more productively together within the workplace. The result was a strong but inclusive marque complimented by a fluid and vibrant brand language. This was used to create an innovative whitepaper illustrating the extensive research in this area.
Lisa Christie, Gen Potential
Create Business Hub,
5 Rayleigh Road, Shenfield,
Essex CM13 1AB
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