Bakers are the leading UK trade label manufacturer with 50 years’ experience of printing every type of label, flexible packaging and self adhesive material divisions. As a family-run business, established in 1973, their vision was to bring their brand into present day to match their extensive ambitions.
The newly updated brand identity has been developed across all areas of their business and portrays a sophisticated yet approachable image. Modernising the logo successfully, we have retained the brand equity that had been developed over decades. We created various branded elements, from stationery to external signage, as well as create a specific adaptation of the logo for Bakers’ 50th anniversary celebrations. In addition, fully comprehensive brand guidelines were created to educate their in-house team to successfully use the brand going forward. We’re certain this brand will stand the test of time and we look forward to seeing it evolve!