St. Brides' rebrand
When leading independent PR consultancy specialist St Brides required a rebrand to reflect their corporate and financial communication services, we were happy to step in and position them as the strategic communication experts that they are.
Beginning with a Brand Discovery Session, our team lead a deep dive into who St. Brides are: a people-led, boutique PR agency with extensive knowledge of corporate and financial communications.
Looking at their pain points and aspirations, we began with a new strapline for the PR firm: Strategy. Streamline. Standout. This allowed for a playful twist on the use of the ‘St.’ of the brand name with a focus on St. Brides’ three aims for their clients.
We then went on to create a brand which positions St. Brides as leaders in their field, showcasing them as distinctive, whilst still keeping the visual brand language sophisticated and approachable.
Following on from the initial rebrand and the subsequent creation of brand guidelines, our team then rolled the new brand out across all touch points, with the creation of a new website and supporting collateral, including social media templates and headers, a presentation deck and printed assets.
The refreshed brand and supporting marketing suite now allows St. Brides to drive new business by showcasing themselves as a collaborative, people-first PR firm which is professional, trustworthy and dedicated to client success.
Blue Serif will always be my first choice. You have an ability to astound with your ideas and quality whilst doing so at an excellent price point.
Paul Dulieu
Senior Consultant
