Marketing can sometimes feel like a guessing game: Are we reaching the right people? Is this campaign working? Is this a good level of engagement? If you’ve ever asked yourself these questions, you’re not alone!
At Blue Serif, we work with businesses just like yours who want clear, simple ways to track their marketing success and measure what’s working for them and what isn’t. Because let’s face it, you can’t improve what you’re not measuring.
Here’s our straightforward guide to easy ways you can measure your marketing success, from the basics of setting KPIs to using the right tools and metrics.
- Tracking your online presence with website analytics
Just being visible online is the first step to success. That means a professional website, active social media profiles, and relevant listings. All of these things are a good start to getting your marketing up and running!
Of course, once you’ve had these elements in place for a while, you need to know that they are working for you. As such, we would advise using tools like Google Analytics to monitor your website’s traffic. Look at:
- Visitor numbers: Are more people visiting your site over time?
- Traffic sources: Where are visitors coming from – social media, search engines, email?
- Behaviour: Which pages do they visit? How long do they stay? What does the bounce rate look like?
These insights tell you whether your marketing efforts are driving people to your site and keeping them engaged.
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Measure social media engagement using platform insights
There is so much more to measuring your social media success than simply looking at follower numbers; it’s always better to have an engaged but smaller following rather than a large following who don’t care about what you do.
Each social platform (Facebook, Instagram, LinkedIn) offers built-in analytics dashboards showing:
- Engagement rate: Likes, comments, shares as a percentage of followers.
- Reach, impressions and views: How many people saw your posts.
- Follower growth: Are you attracting new followers over time?
You can also use paid tools, such as the likes of Metricool or Hootsuite, to gain deeper insight into your platforms’ performance. Regularly reviewing these numbers helps you understand which content resonates and drives interaction, so that you can create more of the same and reach the right people.
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Use SEO tools to monitor organic search growth
Tools like Google Search Console or SEMrush allow you to track how your site ranks for important keywords. This is important in order to allow you the best possible chance of appearing higher up the search engine pages.
Look at and keep track of:
- Keyword rankings: Are you moving up in search results? Keep a monthly tally of your position.
- Click-through rate from search: Are people clicking your site after seeing it in search?
- Impressions: How often does your site appear in searches?
Good SEO visibility means that your marketing is successfully helping you to get found more easily.
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Measure email marketing performance with campaign reports
Are your email newsletters being opened, read and driving traffic to your website? They only way to find out is to measure their success via the various email platform providers (Mailchimp, Campaign Monitor etc). These platforms can provide data on:
- Open rates: How many recipients open your emails?
- Click rates: How many click links inside?
- Conversions: How many take action after clicking (buy, sign up)?
- Unsubscribes: Are people opting out?
This shows whether your email marketing is engaging and driving results, so that you can continue with what you’re doing well and tweak the parts that aren’t performing as you’d hoped.
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Match your visual design and messaging to measurable marketing goals
Consistent branding helps marketing work harder, but it is harder to measure its success. There are, however ways that you can look at how it resonates with your audience, such as:
- Using brand surveys or customer feedback forms to gauge perception.
- Monitoring bounce rates and time-on-page for landing pages – are visitors sticking around?
- Track engagement on branded content – are users sharing or commenting on your creative assets?
Well-aligned design supports stronger metrics across the board.
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Set clear KPIs and use dashboards to monitor them
Of course, having a clear marketing strategy will mean that you’ve got the goals that you want to reach clearly set out. But how can you tell if you have actually reached them? Here’s how to set and track KPIs:
- Define specific, realistic, measurable goals (e.g., increase website leads by 15% in 3 months). Not sure how to do this? Our recent blog post on how to create a marketing strategy can help.
- Use CRM tools or social media reporting tools to create dashboards and measure against your KPIs.
- Schedule regular reviews (weekly or monthly) to check progress and adjust.
KPIs make marketing success tangible and actionable.
Ready to take the guesswork out of your marketing? Get in touch to see how Blue Serif can help!
Measuring marketing success requires not only knowing what to track, but also how to set up the right tools, interpret the data, and turn insights into action. That’s where we come in.
At Blue Serif, we can help you with everything from defining KPIs through to analysing data to inform your future marketing, and creating a strategy to move it forward.
If you want to measure your marketing success with confidence – and get the expert support to make it happen – get in contact. We’ll help you set up the right systems, so you can focus on growing your business while knowing your marketing is working hard for you.
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