Essex Cricket's Vitality Blast Campaign.
Through creative support for Essex County Cricket Club, Blue Serif have built on their new brand, working on various campaigns across their competitions and marketing requirements, including that of the T20 Vitality Blast 2024.
This was the first time the new brand was used to underpin a wider campaign creative, and the visual brand language was used across all printed and online assets as an integral aspect of the marketing collateral.
Furthermore, the campaign required creative which mirrored the dynamic, fast-paced nature of T20 cricket, and represented the Essex Cricket team in such a way that it both aligned with the game itself and also appealed to both cricket fans and a wider target market beyond this.
As such, an engaging, vibrant campaign was created, which included OOH advertising such as printed billboard signage and digital street screen content, as well as wider campaign collateral.
The result was a successful drive towards the sport, bringing in a new and wider ranging fan base, with the majority of Vitality Blast T20 2024 Essex Cricket games selling out.
"Blue Serif have been instrumental in our new branding journey and our collaboration is delivering results that really exceed our expectations."
Ashley Neave
Head of Marketing & Communications, Essex Cricket Club
