When creating the branding, we needed to ensure that it was relevant to the target audience of professional filmmakers. We therefore drew our inspiration from the red recording dot, so symbolic of recording of any kind. This then anchored the typographic logo around it, on striking charcoal grey and white backgrounds to give the branding a professional look and feel.

As these webinars were aimed at professional filmmakers, creating an animated sting for use on promotional trailers and as part of the webinar themselves was an obvious step in engaging the target audience. The red recording dot allowed us to make a feature of this aspect of the branding when creating the supporting animation, and really brings the branding to life in a very visual manner.