Driving business mentoring forward.
The Pole Position brief was slightly different to most, as we were approached by a Business Mentor to create a new brand. However, he was also keen to incorporate his personal love of Formula 1 racing. Not one to shy away from a challenge, we fully accepted!
“Blue Serif did an outstanding job on the branding for Pole Position Business Solutions - capturing exactly the right blend of clarity, impact, and innovation. They truly understood my vision, and their creativity and professionalism made the whole process effortless. Highly recommended!”
Toby Acton, Pole Position
The entire team began the project by immersing in motivational mapping; an experience that allowed us to articulate the work from a deeper level of understanding, and feel the positive impact the programme has had on our own lives first-hand.
The result was a simplistic but clever logo, paying homage to F1 with a symbol representing a race track, and also the holistic, collaborative journey Pole Position offers. We loved working on this project and strongly recommend you to find out for yourself what your drivers are!
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