As the year draws to a close, here’s a last-minute checklist to give your marketing a little festive boost – without adding extra stress and to keep your brand visable! We’ve wrapped up 5 gold marketing zings: five super quick, easy, and effective marketing wins that your business can implement before the big day itself.
1. Send your clients, customers and partners a festive message
Just a reminder that it’s worth sending a festive message that feels genuinely thoughtful. A well-crafted note is powerful way to show appreciation for the trust they have placed in your business and reinforce relationships. Whether it’s a warm email, a short video message from your team, or a personalised note with a touch of humour, focus on the thanks rather than selling. It’s a small gesture that can leave a lasting impression and set a positive tone heading into the new year.
2. Give your socials a festive boost
- Shout-out to key milestones, projects, or successes from the year or
- Repurpose previous posts with a new intro or reshare high-performing content with a timely angle.
- Share seasonal tips relevant to your industry.
- Stay current with team celebrations, or packaging orders for the holidays.
- Showcase your support for a local charity if you have done so.
- Tease upcoming projects, launches, or offers.
- Give your follows a fun activity to engage with such as “Guess the team member by their favourite Christmas treat?”
3. Update website and social channels
Make sure your digital presence reflects the festive season. Adding holiday hours, seasonal greetings, or a short announcement helps manage expectations while showing you’re active and attentive. Refresh your homepage banners, social headers, or profile images with subtle festive touches – a colour accent or a simple holiday message – without overwhelming your brand identity. And yes, there’s always that office debate about whether a falling-snow background is delightfully festive or not! Small updates add personality and reassure visitors that your website stays current.
4. Give a little extra sparkle to your LinkedIn profile
The days between Christmas and New Year are perfect for giving your LinkedIn presence some TLC. Update your headline, refresh your summary, add new projects or achievements, and tweak your profile photo or banner if it needs it. A refreshed profile not only signals credibility but also helps you start 2026 strong – whether it’s connecting with prospects, clients, or collaborators.
5. Schedule early January content
Don’t let your brand go quiet when everyone comes back at the start of the New Year. Planning and scheduling a few posts or emails for early January ensures you’re visible the moment inboxes and feeds come back to life. Whether it’s a fresh start message, a look ahead at what’s coming, or a simple “we’re back” note, having content ready helps you start the year with momentum – getting that 2026 to-do list off to a flying start.
Start your 2026 marketing the right way with Blue Serif
And if you need a helping hand with your marketing in 2026? Remember that we’re here to innovate, create and elevate your brand. Get in touch now, and let us give your marketing some zing in 2026!
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